Divi pricing comes down to four plans. Divi Yearly costs $89 per year, and Divi Lifetime costs $249 once. Divi Pro adds AI, cloud storage, VIP support and team seats for $277 per year. Finally, Divi Lifetime + Pro costs $297 today and then $212 per year for the Pro services. We read the whole pricing page and its FAQ on October 19, 2026. Below, you will find what each plan includes, what renews and what costs extra.

See Current Divi Plans

Divi pricing at a glance

First, here are the four ways to buy. All prices are in US dollars. Moreover, every plan covers unlimited websites and comes with a 30-day refund window.

Two details matter here. First, the page shows no separate renewal price for the yearly plans. So, as far as the page says, you keep paying the same yearly amount. Still, check the renewal line at checkout. Second, Elegant Themes advertises “Save 69%” and “Save 72%” badges. Those compare the bundle with its own list prices, so we did our own math further down.

Does Divi Yearly include Extra, Bloom and Monarch?

Yes. This is the most common point of confusion. The Divi Yearly card itself lists only “Divi (unlimited website usage)” and “Divi Dash”. However, the text under the Yearly tab says the plan gives “access to all themes and plugins, including Divi, Extra, Bloom, and Monarch”. In addition, the bottom of the page says new members get access to Divi, Extra, Bloom and Monarch. The lifetime FAQ lists the same products, plus the Divi Builder plugin.

So every Divi plan includes the Extra magazine theme, the Bloom email opt-in plugin and the Monarch social sharing plugin. Likewise, you get the Divi Builder plugin for use with other themes.

Divi Lifetime: when does it pay off?

Divi Lifetime costs $249 once. According to the FAQ, you get the full range of themes and plugins forever, with updates and support for life. By comparison, three years of Divi Yearly cost $267. As a result, the lifetime license pays for itself early in the third year.

However, “lifetime” covers only the themes and plugins. The FAQ is clear that Divi AI, Divi Cloud, Divi VIP and Divi Teams are monthly or yearly subscriptions only. In other words, there is no lifetime deal for the AI tools.

If you are not sure yet, start small. The Divi Cloud page says annual members can upgrade to lifetime later and pay only the difference in price.

Divi Pro pricing: what the $277 adds

Divi Pro bundles the yearly membership with four paid services. According to the pricing page, you get:

• Unlimited text, image, code and layout generation with Divi AI, under a fair use policy.
• Agent spend of $5 per month, or $60 per year, for the Divi AI Agent. Usage beyond that is charged per request.
• Unlimited cloud storage in Divi Cloud for layouts, templates and code snippets.
• Support replies within 30 minutes, around the clock, through Divi VIP, plus 10% off Divi Marketplace purchases.
• Four team seats in Divi Teams, each with its own account.
• Sign-up bonuses: a $50 Divi Marketplace credit and the DonDivi collection of modules.

Meanwhile, Divi Dash comes free with every plan. It manages updates, plugins and users across all your sites from one dashboard.

Is Divi Pro cheaper than buying services one by one?

Yes, by our math. On their product pages, the yearly prices are $193 for Divi AI (a limited-time 33% discount), $72 for Divi Cloud and $72 for Divi VIP. Divi Teams costs $18 per seat per year, so four seats cost $72. Add the $89 membership, and the total is $498. Therefore, Divi Pro at $277 saves $221 a year, but only if you would use all four services. If you only want Divi AI, the $89 plan plus $193 for AI costs $282. That is more than Pro itself.

Also, you do not have to keep every service. The service pages say you can cancel a bundled service you do not use and keep the rest.

Divi Lifetime + Pro: $297 today, then $212 a year

This plan pairs the lifetime license with the Pro services. You pay $297 today. After that, only the Pro services renew, at $212 per year. Bought separately, the same four services cost $409 a year at current standalone prices, including the discounted Divi AI price. So this plan suits agencies that want AI and VIP support for years but never want to pay for Divi itself again.

Note that the card does not split the $297 into a theme part and a services part. If that matters for your accounting, ask the sales team before you pay. To see what the AI tools actually do, read our Divi AI review.

Divi Hosting costs

None of the memberships include hosting. Instead, Elegant Themes sells Divi Hosting through four partners: SiteGround, Pressable, Flywheel and Cloudways. In each case, Divi comes pre-installed on your first site. You pay the host, not Elegant Themes.

For example, SiteGround shows $2.99, $4.99 and $7.99 per month for the first year. After that, the regular prices are $17.99, $29.99 and $44.99 per month. Pressable starts at $14 per month and Flywheel at $15 per month. Cloudways lists no price on its Divi page, but it offers a free trial and 20% off the first three months. Divi itself runs on any host that meets its requirements, so Divi Hosting is optional.

Divi Marketplace: the extra cost to plan for

The Divi Marketplace sells child themes, extensions and layouts from third-party creators. These are not part of any membership. For instance, extensions featured on the page, such as Divi Supreme Pro and Divi Plus cost $79 each, Table Maker costs $39 and the Divi Headers Pack costs $19.

Here, Divi Pro helps a little. It adds a one-time $50 credit and 10% off every purchase through Divi VIP. Still, most sites need few or no extensions, because Divi already ships hundreds of modules and more than 2,600 premade layouts.

Refunds, renewals and cancellation

Every plan has a 30-day money-back guarantee. The FAQ calls it a no-questions-asked refund. Next, what happens if you cancel a yearly plan? Your account stays active until the end of the paid year. After that, you lose access to new themes, updates and support. However, you may keep using the themes you already downloaded.

Because of that rule, sites built with Divi do not go offline when a yearly plan ends. Still, running a theme without updates is a security risk over time. So budget for the renewal or choose lifetime.

Which Divi plan should you choose?

• One site or a small business: Divi Yearly at $89. Switch to lifetime later if you stay.
• Freelancers who will use Divi for years: Divi Lifetime at $249. It pays off in year three.
• Agencies that want AI, VIP support and a team: Divi Pro at $277, or Lifetime + Pro at $297 and then $212 a year.
• Only curious about AI: start with the plain plan. The Divi AI FAQ says members can try it for free in a limited capacity first.

Still deciding between builders? Then read our Divi vs Elementor comparison. For the theme itself, see our full Divi WordPress theme review. You can also browse more drag and drop WordPress themes or our best multipurpose WordPress themes. Ready to buy? Then check the current Divi pricing on the official site.

Frequently asked questions about Divi pricing

Updated on October 19, 2026 by Miloš Novaković in Blog.

Hey, like this post? Why not share it with a buddy?

Tweet