Responsive Miracle Bloom Review – Desktop, Tablet and Mobile Responsive Preview
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Is the Bloom plugin still worth using in 2026?
Only if you already pay for Divi. Bloom is the email opt-in plugin from Elegant Themes, with pop-ups, fly-ins, inline forms, locked content, six triggers, A/B tests and 19 email integrations. It costs nothing extra, because the $89 yearly and $249 lifetime Divi plans include it. However, its official changelog shows no release since version 1.3.12 on April 1, 2021. Therefore, test it on staging first.
Best for: Divi members who want simple pop-up and inline opt-in forms on blogs or small business sites at no extra cost
The Bloom plugin is the email opt-in and lead generation plugin from Elegant Themes, the company behind Divi. It builds pop-ups, fly-ins and inline sign-up forms and sends subscribers to your email marketing service. You do not buy it on its own, though. Instead, Bloom comes with every Divi membership.
What the Bloom plugin does
Bloom turns visitors into subscribers with six display types. You get automatic pop-ups, fly-ins, inline forms placed with a shortcode, forms below post content, widget area forms and locked content. The last one hides part of a page until the reader subscribes.
Each form starts from one of more than 100 templates. Then you change colors, borders, edges, image position and form orientation. In addition, Elegant Themes says the forms and the dashboard are fully responsive.
Triggers and targeting for pop-ups and fly-ins
Timing matters more than design for a pop-up. Bloom offers six triggers: a timed delay, the bottom of a post, a scroll percentage, after a comment, after a purchase and after a period of inactivity. So you can ask engaged readers to subscribe instead of greeting every visitor with a box.
Targeting works on three levels. First, you choose post types and categories. Next, you include or exclude single posts and pages. Finally, you can run unlimited forms, each with its own offer.
Email integrations, A/B tests and stats
The product page lists 19 email marketing integrations. The official changelog names, for example, Mailchimp, ConvertKit, AWeber, ActiveCampaign, GetResponse, HubSpot, MailerLite, MailPoet and Salesforce. You can connect several accounts, and Bloom pulls in their lists and subscriber counts.
Split testing is built in. Bloom shows variations of a form to different visitors and compares their conversion rates. Moreover, a stats dashboard tracks conversions and list growth, and an import and export tool moves settings between sites.
How much the Bloom plugin costs
Bloom has no price of its own. The pricing page of Elegant Themes says the $89 yearly plan includes all of its themes and plugins, Bloom and Monarch among them. The $249 lifetime plan covers the same suite with lifetime updates. Both plans allow unlimited websites and come with a 30-day refund. Our Divi pricing guide compares every plan.
In other words, Bloom is a bonus inside the membership. If you only need opt-in forms, that is a lot to pay for one tool. On the other hand, a Divi member gets it at no extra cost.
Is Bloom still updated?
None of the top-ranking reviews we checked mention this. The official changelog lists version 1.3.12, dated April 1, 2021, as the latest release. Before that, version 1.3.11 shipped in September 2020. We found no newer entry when we checked on October 19, 2026.
That does not mean Bloom stops working. Still, five years without a release is a long time for a plugin that talks to outside email APIs. For example, the changelog last added Sendinblue API v3 support, and Sendinblue has since rebranded as Brevo. Therefore, test Bloom on a staging site with your own email service before you rely on it.
Divi users also have a second option. The Divi theme ships its own Email Optin module, which handles inline sign-up forms inside the builder.
Key features:
- Six display types, including pop-ups, fly-ins and locked content
- Six triggers: delay, end of post, scroll, comment, purchase and inactivity
- 19 email marketing integrations
- 100+ pre-made opt-in templates with full color and layout control
- A/B split testing and a conversion stats dashboard
- Included with Divi on unlimited websites
Our verdict on the Bloom plugin
Already a Divi member? Then the Bloom plugin is a free way to start an email list, and its triggers and split tests still hold up. However, go in knowing that the last release dates from April 2021. See it in action on the official Bloom demo.
Finally, read our Divi review to judge the membership as a whole.
Frequently Asked Questions
What is the Bloom plugin?
Bloom is an email opt-in plugin for WordPress from Elegant Themes. It creates pop-ups, fly-ins, inline forms, widget forms and locked content, and it sends sign-ups to services like Mailchimp or ConvertKit.
Is the Bloom plugin free?
No. There is no free version and no standalone price. Bloom comes with the Divi membership, which costs $89 per year or $249 once for lifetime access.
Is Bloom still maintained?
The official changelog shows version 1.3.12 from April 1, 2021 as the latest release. We found no newer version in October 2026, so test it on staging first.
Does Bloom work without the Divi theme?
Yes. Bloom is a regular WordPress plugin, so it runs with other themes too. You still need a Divi membership to download it.
Which email services does Bloom support?
The product page lists 19 integrations. The changelog names Mailchimp, ConvertKit, AWeber, ActiveCampaign, GetResponse, HubSpot, MailerLite, MailPoet and Salesforce, among others.
What is a good Bloom plugin alternative for Divi users?
Divi has its own Email Optin module for inline forms. In addition, the same membership includes the Monarch social sharing plugin for share buttons.
Related reading on Responsive Miracle:
What we like
- Six display types, from pop-ups and fly-ins to locked content
- Six triggers, including scroll depth, inactivity and after purchase
- 19 email marketing integrations and 100+ form templates
- Built-in A/B testing and a conversion stats dashboard
- Included in every Divi membership, unlimited sites
Worth noting
- Last release is 1.3.12 from April 1, 2021, per the official changelog
- No standalone price: you buy the whole Divi membership
- No statement on current WordPress versions on the product page
- Divi's own Email Optin module now covers basic inline forms
